SOS – Landing Page

Overview

Significant Other Search (SOS) is a dating application designed to help you find and connect with your ideal significant other.

Role

Product Designer – User Research, Visual Design, Interaction and Prototype

Tool Kit

Figma, Adobe Illustrator and Adobe Photoshop

The Problem

Significant Other Search (SOS) is a dating app concept that needed a clear and engaging landing page to explain what the app is about. Without a central place to introduce its purpose and features, users could easily feel confused about what SOS offers and why they should try it. This made it harder to build trust and encourage sign-ups. Creating a simple, user-friendly landing page was essential to clearly communicate the app’s value and make a strong first impression.

The Solution

To clearly introduce Significant Other Search (SOS) and encourage user sign-ups, I designed a simple and engaging landing page that communicates the app’s purpose and value at a glance. The goal was to make it easy for users to understand what SOS offers and feel confident exploring the app further.

The final solution includes:

A clear hero section that explains what SOS is and who it’s for.
Feature highlights that showcase how the app helps users find meaningful connections.
Strong call-to-actions (CTAs) to encourage downloads or early sign-ups.
A clean, modern visual style that feels approachable and trustworthy.
A responsive layout to ensure a smooth experience across devices.

This landing page serves as a strong first touchpoint for SOS, helping build credibility, generate interest, and guide users toward taking action.

The Process

Components

Key Takeaways

1. First impressions matter. Clear messaging, friendly visuals, and visible CTAs help users quickly understand the value of the app.

2. Clarity beats complexity. Breaking features into simple sections makes the product easier to understand and more approachable.

3. Visual hierarchy guides behavior. Thoughtful spacing, contrast, and layout naturally lead users through the page.

4. Trust drives conversion. Testimonials and familiar app store buttons help build credibility, especially for a dating app.

5. Focus improves results. Designing around a single goal — app downloads — keeps the experience clear and effective.

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